Kosas has felt like a bit of a cultural reset in the makeup space. The products are formulated with skin-care nerds in mind but packaged with pops of color that will catch anyone’s eye, and the showstopping results are too compelling to ignore. The brand has always been a reflection of the mastermind behind it, Sheena Yaitanes, and where she’s at in her life.
Makeup is at its best when it serves as self-expression, and Kosas is just that for its founder. With two new launches, Hotliner ($19) and Plump + Juicy Lip Booster (launching 6/28), we caught up with Yaitanes who shared her skin-care secrets, the theme for her upcoming wedding and why she’s just now going through her sexy phase.
What inspired these two new launches Hotliner and Plump + Juicy Lip Booster?
“I believe lips can never be too plump and juicy. We added the Lip Booster to the lip lineup as a hard-working treatment for full, cushiony, healthier lips. Lips are one of the most sensitive parts of your body, so it was important to me that this product nourished lips with clean ingredients and worked without irritation.
I was obsessed with getting just the right amount of glide on a lip liner: It couldn’t tug or be drying, but also I didn’t want it to be so creamy that it wasn’t long-wearing or didn’t have grip to contour the lip. The lip line gets fine lines easily, so it was also important that both products were packed with clean, lip-nourishing ingredients and felt super comfy on application.”
What are your favorite day and night combos of Hotliner and Wet Lip Oil?
“During the day, I love a soft neutral lip, so I pair Hotliner in 100 with our Wet Lip Oil ($22) in Unhooked. At night, I’ve been loving Hotliner in Peak paired with Wet Lip Oil in Unbuttoned.”
We know you love skin care as much as we do, so what is your daily skin-care routine?
“I’m always using prototypes that I’ve been working on to add to the Plump and Juicy collection. I love to cleanse using Augustinus Bader, exfoliate with Holifrog, and I use a peptide serum ($72) from Kat Rudu, and tretinoin from Musely. A brand I’m really excited to try is Rhode!”
What is something about Kosas that not everyone knows?
“The Kosas brand is rooted in color and the meaning behind colors. For example, the yellow of Revealer is representative of personal power and the confidence you get from great-looking skin. We then translate that color through lighting and backdrops.
Kosas campaigns are based on stories that I want to tell that are inspired by the things going on in my life. For example, the Wet Lip Oil campaign was shot while I was going through my divorce, and it was an opportunity for me to express a sense of freedom and liberation.”
What is something about you that not everyone knows?
“I have 15 tattoos, and you can’t even tell. I am getting married this summer and the theme is inspired by Miami because I am finally going through my sexy phase at age 38 now that I met my partner.”
It’s hard to pick a favorite child, but what are your top three must-have Kosas products?
“Can I pick 4? Revealer Concealer ($28) Revealer Foundation ($42), Cloud Set Setting Powder ($34) and Hotliner.”
What has been the most surprising thing you’ve learned while owning your own beauty brand?
“How savvy the consumer really is when it comes to product quality. You can’t fake it ’til you make it in that department.”
What inspired you to create Kosas?
“I’ve always been a makeup lover and obsessed with ingredients, then in college when I studied organic chemistry, I felt a total unlock moment because I finally understood what the ingredients in my makeup were and why they were in there, and I also understood why they didn’t work well with my skin or felt uncomfortable. I felt that there were many alternate ingredients that hadn’t been explored by the beauty industry and that they could work better and feel more comfortable and also work better with my skin. On top of that, I have a deep love affair with color and wanted to share that with the world, and that’s how Kosas was born.”
It’s Personal
Find a Doctor
Find a NewBeauty “Top Beauty Doctor” Near you
Select a state
State
AL
AR
AZ
CA
CO
CT
DC
FL
GA
HI
IA
IL
IN
KY
LA
MA
MD
MI
MN
MO
NC
NE
NJ
NV
NY
OH
OR
PA
SC
TN
TX
UT
VA
WA
WI
Select a state
Specialty
Cosmetic Dentist
Dermatologist
Facial Plastic Surgeon
Hair Restoration Specialist
Oculoplastic Surgeon
Periodontist
Plastic Surgeon
Prosthodontist
Vein Specialist
Select a state
Treatment
Abdominal thread lifts
Accent your Body
Acne Treatments
Alexandrite Laser
Arm Lift
Asclera
Bellafill
Belotero
Blue Light
Body
Body Lift
Botox
Botox Browlift
Brachioplasty
Brazilian Butt Lift
Breast Augmentation
Breast Augmentation with Fat Grafting
Breast Implants
Breast Implants with Saline
Breast Implants with Silicone
Breast Lift
Breast Lift with Implants
Breast Reconstruction
Breast Reduction
Browlift
Butt Enhancement
Carboxytherapy
Cellulite Treatment
Cheek Augmentation
Cheek Augmentation with Fat Grafting
Cheek Implants
Cheek Lift
Chemical Peels
Chin Augmentation
CO2 lasers
Cool Lipo
CoolSculpting
CoolTone
Crowns
Dental Bonding
Dental Implants
Dimpleplasty
Diode Laser
Dysport
embrace Active Scar Defense
Emsculpt
Endermologie
Endoscopic Browlift
Endoscopic Facelift
Endoscopic Tummy Tuck
Erbium Lasers
Exilis Ultra 360
Eyelift
Eyelift with Fat Grafting
Face
Facelift
Facelift with Fat Grafting
FaceTite
Fat Melters and Fat Reducers
Fat Transfer
Forma
Fractional CO2 lasers
Fractional Resurfacing Lasers
Fractora
Glycolic Peels
Glytone Enhanced Brightening Cream
Gum Dermabrasion
Gum Lift
Hair
Hair Removal
Hair Transplant
Hair-Loss Treatment
Injectables & Fillers for Cheek Augmentation
Injectables & Fillers for Eyelift
Injectables & Fillers for Lip Enhancement
Injectables And Fillers
Injectables and Fillers with Fat Grafting
Intense Pulsed Light (IPL)
Invisalign
Isolaz
Juvéderm
Juvéderm Volbella
Juvéderm Voluma
Kybella
Lactic Acid Peels
Laser Liposuction
Lasers
Lateral Tension Tummy Tuck
Limited Incision Facelift
Lip Enhancement
Lip Enhancement with Fat Grafting
Lip Implant
Lip Lift
Liposculpture
Liposuction
Liquid Facelift
Long Pulsed N: Yag laser
Lower Blepharoplasty
Lower Body Lift
Lower eyelid surgery
Lower Facelift
MACS Lift
Mandelic Peels
Microdermabrasion
Microinjection
Microneedling
Microwave Laser Treatment
Mini Tummy Tuck
Mini-Facelift
Mommy Makeover
Nd: Yag
Neck Liposuction
Necklift
Nonsurgical Facelift
Nonsurgical Rhinoplasty
Obagi Blue Peel
Otoplasty
Perlane
Phenol Peels
Photobiomodulation
Photodynamic Therapy (PDT)
Photofacial
PiQo4
Plasma Resurfacing Lasers
Power Assisted Liposuction
Prevelle
Pulsed Dye
Radiesse
Radio Frequency with Microneedling
Radio Frequency-Assisted Lipolysis
Red Light
Restylane
Restylane Defyne
Restylane Lyft
Restylane Refyne
Restylane Silk
Revision Rhinoplasty
Rhinoplasty
Salicylic Peels
SculpSure
Sculptra Aesthetic
Selphyl
Silhouette Instalift
Skin
Skin Tighteners
Skin Treatments
Slim Lipo
Smart Lipo
SMAS facelift
Smile
Smile Makeover
Smoothshapes
Straightening
Stretch Mark Treatments
TCA Chemical Peels
Teeth Whitening
Thermage
ThermiTight
Thigh Lift
Titan
Tooth Contouring
Traditional Facelift
Tumescent Liposuction
Tummy Tuck
Ulthera
Ultherapy
Ultrasound Assisted Liposuction
Umbilicoplasty
Upper Blepharoplasty
Upper eyelid surgery
Vanquish ME
VASER Lipo
Vein Treatments
Velashape
Velasmooth
Veneers
Xeomin
Search
Source by www.newbeauty.com