Sam Frost
“Summertime, and the livin’s easy.” The fashion set is taking Sublime’s iconic lyrics to heart this season with fun, vacation-ready launches from all over, including, of course, the Hamptons. And just like every month, we’re rounding up everything and anything you may need to know about, from store openings to the buzziest of the buzzy collaborations, so make sure to check back as July continues.
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Who: Chanel
What: Summer pop-up boutique
Where: East Hampton, New York
Why: It’s no secret that the Hamptons is a retreat for the New York elite, and Chanel is moving out east with the pack for the summer. The brand’s boutique in East Hampton marries the beachside flavor of the East End with its unmistakable Parisian flair. Inside the classic cedar-shingled facade you’ll find pieces from the Métiers d’Art 2021-2022 collection alongside Coco Beach offerings, so you’re covered from day to night. Our pick? Chanel’s newest handbag, the CHANEL 22, which works as a beach tote just as well as an everyday carryall (you know, for your morning schlep to the Barn).
Who: Max Mara
What: Resort 2023 runway show
Where: Calouste Gulbenkian Museum, Lisbon, Portugal
Why: Max Mara brought its latest destination runway show to Lisbon, home to innovative and romantic ideas of art, fashion, and culture. But mainly, the brand is committed to supporting the beautiful Calouste Gulbenkian Museum by helping with renovations of its 18th-century French art galleries. The stunning Brutalist architecture and lush gardens of the museum provided the perfect backdrop for the designs, which drew inspiration from a Nikias Skapinakis painting found in revolutionary poet Natália Correia’s collection. Correia’s modern version of femininity was a huge influence throughout, seen especially in colorful and flouncy floor-length skirts. The accessories pay homage to lenços dos namorados, or “sweetheart handkerchiefs,” which Portuguese lovers used to sew for their significant others. These affectionate embroideries are reimagined as crystal brooches and prints; local artisans will also work alongside the brand to create T-shirts emblazoned with Max Mara’s take on love notes. These efforts all illustrate the overall message of the collection: vai lenço feliz. Translation: go scarf happy (and do it in style).
Who: Salvatore Ferragamo
What: Nomadic Stories footwear collection
Where: Available online at ferragamo.com and in Salvatore Ferragamo stores
Why: Salvatore Ferragamo knows that we’re itching to get back on the road, and the brand, as is its wont, wants to ensure that we do so in style. The latest collection of flats and sandals are expertly made in Italy with your comfort and suitcase in mind. Each pair is super flexible, ready for a day’s worth of sightseeing without worrying about blisters, and is ergonomically designed to take up as little space as possible when packing. Here’s to making room for an extra dress (or three) for your next summer getaway.
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Source by www.elle.com