The UK has been spoiled with musical muses, whether we’re talking Adele, Dua Lipa, or the late and iconic Amy Winehouse. Now, singer-songwriter Joy Crookes joins the roster, marking a new era of talent who are disrupting the industry one soulful tune at a time.
Joy has steadily been climbing the ranks in the music biz, securing sellout tours, and in 2020, she was even nominated for the Rising Star Award at the Brit Awards, all before she turned 24 years old. Her voice resonates with generations, and she has a very unique way of using her voice that is guaranteed to leave you spellbound and deep in thought. If you’re not a fan yet, chances are, you will be very soon.
For Joy, her achievements are a direct reflection of her environment and upbringing. She is passionate about her community and doesn’t fail to acknowledge those around her as her family, who are helping cultivate her sharp intuition and charisma while also helping her shape her craft.
When I met Joy, she was wearing an oversized, grey and white striped suit, with a long tie, hair slicked back, statement tinted glasses, and no makeup. As I compliment her alternative look, Joy makes me aware that this isn’t her usual fit of choice. She shares that she wanted to do a prank on the execs at her music label, SNL-style in satire to the state of the pop music industry, which is still largely dominated by privileged, older white men and likely could do with a zhuzh of diversity.
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As she shared her hopes and dreams for the future, she seemed equally as focused on the ‘now’ and the ‘what next’. She’s witty, transparent, and as unfiltered as they come and although she tells me she’s had some media training, her biggest learning was that she didn’t need to filter herself, and that she had the power to say no. “The lady coaching me was just like, ‘look, if you want to say something, you can, but if you don’t want to, you also don’t have to’. She validated what I already felt. I don’t promote trauma and I’m not a token of diversity, I promote existence and not even survival but more that we should just be able to exist without people questioning that. So I’m here to just be my most authentic me.”
Source by www.glamourmagazine.co.uk